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- Agency for mystery research projects
was founded in 2000 by Petra Gorath (now: Brand), as an agency specializing
in mystery research projects.
Between May 2004 and September 2008, the company was run in cooperation
with Ms. Carola Wendt from Düsseldorf, under the name of
At the end of September 2008, Ms. Brand took over the business from
including the staff and has since then been known only as gorath
s a company specializing in the optimization of service processes. Core
business is all services which focus on the customer, customer interests
and satisfaction, as well as the analysis of customer service. Our aim
is to improve the customer service and customer orientation:
- (Mystery Shopping, Mystery Calls, Mystery E-Mails)
- Customer and staff surveys
- Analyses of the competitive environment (Benchmarking)
- Service consultation and training
- Store, price and promotion campaign checks
- Personnel consulting
One focus of the company is the professional organization, implementation
and execution, as well as the analysis of complex mystery research projects
(test shopping, mystery calls, and written inquiries). All this is done
in order to determine customer satisfaction.
offers these services across the Federal Republic of Germany, in Austria
and Switzerland, and in cooperation with partner companies also globally.