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Monitoring of the competitive environment, or benchmarking, describes
the comparison of services.
Globalization and tougher competition for market shares, make it necessary
to know your company's strengths and weaknesses in relation to your
competitors' in order to devise appropriate strategies for optimization.
A regular comparison of your own branches is also a reliable indicator
for strategic optimization of service processes within your branch network.
Benchmarking through gorath
conducts benchmarking for you, by not only comparing your branches among
another (branch test), but also for your company in relation to your
competitors (competition test).
Benchmarking is done on the basis of the aforementioned services, such
buys and consultations (mystery shopping), mystery
dining, hotel mystery
checks, staff surveys,
and business partner surveys, price
and store checks, as well as through promotion
We would be happy to advise you!
Would you like more information regarding promotion checks? Interested
in a noncommittal consultation?
We would be happy to advise you on finding a concept that's right
for you! Contact us