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What is Mystery Research?
Mystery Research, also called mystery checks is a method for monitoring
in the field of market research. Test shoppers behave as regular customers;
they monitor and assess the process of dealing with a customer, following
a given catalogue of pre-set criteria. They collect data for the assessment
of customer service quality.
Mystery Research - services offered by gorath
is specialized in test shopping, test consultation, test calls, test
dining and other mystery checks. The company has long lasting experience
with high-ranking clients from different economic and industrial sectors.
We have a supraregional database of test personnel at our disposal
and will develop a questionnaire for your mystery research project that
is individually tailored for your company.
The individual mystery research services performed by gorath
Valuable information for your management
Mystery research performed by gorath
provides an objective picture of your company's service quality. This
can be used as a base for marketing decisions or measures for quality
improvement. It can also be used to check compliance with company standards.
Use gorath servicestest to discover how your customer perceives your
company and services.
assists you in detecting not only flaws in your company, but also in
finding strengths and compliance with standards and company objectives.
Improving Service Quality
advises your company in developing measures for service quality improvements.
You will realize how you can further promote positive performance criteria
or adjust negative ones.
If you think that your company could benefit from the various mystery
research possibilities, please contact us.
We would be happy to consult you.
Would you like further information regarding mystery research, or
are you interested in a noncommittal consultation?
We would be happy to advise you on finding a concept that's right
for you! Contact us