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Price and Store Checks
Most shopping decisions are made at the point of
Using store checks, the presentation of a product or service at the
point of sale is analyzed. In general there are no interactions with
sales personnel during store checks. Merely, with a store check the
quality of the physical configuration of the pos (point of sale) is
analyzed. This serves as an overview of the competitive situation for
Following a standardized procedure, qualified test personnel analyze
during a store-check the arrangement of the point of sale, how the product
or service is presented, as well as the pricing (price-check).
Store checks before launching a product
If for example, a food producer wishes to launch a new product, a price
or store check at the intended outlets (e.g. supermarkets) can give
a good overview of the competition and their products. With a store
check the producer can find out which competitive products are offered
by whom and at what price.
Store checks during and after product launch
During and after the launch of a new product, a store check can provide
early information about how the product is presented at different outlets.
Thus, a store check serves as an early indicator for a potential bad
product placement or labelling, and allows for the remedy of potential
Quality test criteria for store checks:
- Atmosphere and ambience
- Opening hours
- Design, setup, interior design
- Cleanliness / housekeeping
- Product accessibility
- Product presentation
- Information about the product
Price and store checks through gorath
is happy to conduct price and store checks for you - from planning and
organization, to the final presentation and interpretation of the results.
We would be happy to advise you!
Would you like more information regarding price and store checks?
Interested in a noncommittal consultation?
We would be happy to advise you on finding a concept that’s right
for you! Contact us